Users will soon have a new feature that allows them to lessen the amount of artificial intelligence-produced media appearing in their timelines. This step comes as the service disclosed that it now features more than 1 bn AI videos.
Testing and Rollout
The update is being tested over the coming weeks before a widespread launch. This development comes amid a rise in AI-generated material, driven by recent content generation software.
The Broader AI Trend
It has been noted that approximately one in 10 of the most rapidly expanding video streams on a competing service only show clips produced artificially. A significant portion of this output is classified as mass-produced AI material, a label for poor-quality, bulk-generated content that is typically illogical or surreal.
Based on user feedback that numerous viewers appreciate content produced via AI tools, ranging from AI artwork to science explainers, and we aim to give people the option to see more or less of that, according to their own likes,” said a platform representative.
Volume and Proportions
The service announced that there are presently 1.3bn videos on its service tagged as AI-generated. In total, in excess of 100 mn media items are uploaded to the platform each day, making AI content a relatively small portion of its total content library.
Customizing Your Feed
Viewers will be able to decrease or raise the level of AI content they watch by opening the “manage topic” option in the platform and choosing “AI-generated content”. Additional categories that can already be adjusted under the setting include current affairs, clothing, cosmetics, and movement.
Platform Guidelines
Its guidelines mandate content makers to identify lifelike AI-generated content, and it bans dangerous deepfakes of public figures or crisis events. Any believable AI-generated clip that is not labeled can be deleted under its community policies.
Furthermore, the app will henceforth attach an “AI-made” watermark to content created with its proprietary AI systems, or detected by an industry-wide initiative for identifying content made by AI. This step is intended to deter users from seeking to evade the labeling process.
AI Literacy Programs
The company is additionally introducing a $2m AI literacy fund for experts and groups to develop informative material about using AI responsibly. This program will support educational bodies dedicated to teaching programming and robotics.
Platform Protection
TikTok has supported its safety measures, following discussion over plans to cut jobs for a large number of review team members in the UK. It is expected to eliminate a significant number of roles in its trust and safety division in its British office, with trade unions and internet security professionals raising concerns that staff are being displaced by automated systems.
A company official clarified that people-led review would still have a role, but automated tools can safeguard staff by filtering out the most harmful content ahead of it is viewed by people. The company stated a 76% decrease in explicit and harmful content seen by content reviewers over the previous year due to reliance on its machine learning processes.
We believe it is crucial to balance staff and AI to ensure user safety,” the executive stated. “We’ll have staff as involved in the system, but we further consider it’s very important to limit contact with unsafe media as rapidly, which is the area in which a significant AI assistance is making a difference process content quickly.”
